Asian record label uses flash drive direct as replacement for CD.

Flash Drives to be adopted by major Asian record label as replacement for CD.

The Death of the CD is at hand. Sales have plummeted nearly 53% over the last 5 years and a whole generation of consumers are now no longer even familiar with the CD as a concept or the idea that a record store is the place to find the "next big thing".
Record labels have reacted either by standing by and watching as the retail industry tanks or by litigating to death their very own consumers in a futile effort to put the download genie back in the bottle.
Now for the first time a major international Label, Pony Canyon of Japan has completely dropped the CD as a retail concept in exchange for the Flash Drive. They have approached several major media-consulting firms and flash drive design firms including Flash Drive Direct of Vancouver to help re-shape the retail market for the implementation of the Flash Drive
"This generation wants to buy its music, what they don't want to buy is a CD," states John Graham, long-time music industry analyst and current director of Flash Drive Direct design and manufacturing house ( "What the labels have failed to recognize is that the download consumer still wants to buy a tangible tactile product. They are the wealthiest youth generation in history with an estimated annual disposable income of over 20 billion dollars. They lay claim to some of the largest discretionary retail spending. Note the sales of Mac's, iPods, cell phones, $200 jeans and more," concludes Graham.
"The retail experience for the download generation is alive and kicking. The difference is that today's down loaders grew up on MP3 files not CD's," Graham goes on to say. "When MP'3's came along they were first played almost exclusively on computers. However, necessity being the Mother of all inventions, retailers then created the MP3 player industry. As a result the CD player and the CD retail business went the way of the Dodo."
A recent Harvard study on retail trends cited an anomaly in the download generation's retail therapy that was not anticipated. It found that consumers 14-29 would buy music from a retail outlet if two things were changed. One being that the retail environment better represented their personal expression of taste and secondly that if the music were loaded onto a digital device such as a flash drive they would buy it.
The study went on to say that on a secondary level of understanding "the consumer had veered away from the CD as it offered little in the way of new media interactivity". The consumer had found that the CD only offered a 1 dimensional experience and had no "bells and whistles".
John Graham of Flash Drive Direct goes on to explain, "the problem with the CD in recent years was not just a lack of a solid CD's worth of material but the high cost the consumer paid for what amounted to nothing more than a $15 expense for 1-2 singles, a bunch of filler and no killer! The labels only have themselves to blame for much of this."
The new delivery device that will recapture the spirit of the vibrant 80's and 90's CD sales boom is the digital flash drive. To date many artists have released limited edition and on-line sales of flash drive albums. However, there were 2 consistent failures in these tentative approaches. Firstly the retail environment had no rack space to best showcase the drives and perhaps more importantly the artist and labels did not grasp the enormous range of expression that the flash drive offered.
The drive would contain the tunes but what has not been fully understood was what else the flash drive offers. The drive not only delivers songs but videos, print files of all of the artist's previous CD covers, tour posters, band bio's and more. It also could easily be formatted to link to outside websites where the consumer could buy tickets, visit the band's website, download coupons and link to a wide variety of on-line and real world experiences. The flash drive is much more impact as a retail tool when viewed as a web portal, multi- media storage and song delivery device than just a mere replacement for the CD, as the CD was for the LP.
Flash Drive Direct does work for the corporate world along with new media ventures with record labels, film studios, television and more.

The weirdest looking flash drives

These are weird.....but fun........

Ok......we sell 150 disfferent flash drives here at flash drive direct but these top 10 are the weirdest (I like the Barbie, is that wrong?) flash drives I have ever seen

There is the tiki god, the sushi, the thumb and of course the Barbie.........let me know which you find most unusual...:)

Falling chip prices may keep flash drive prices low. Hynix faces 4th quarter loss.

Hynix Semiconductor Inc. posted its worst quarterly performance in four years Friday due to falling chip prices in an oversaturated market.
Hynix, the world's second-largest memory chip maker by sales, said it lost 467 billion won ($496 million) in the three months ended Dec. 31, compared with 1.02 trillion won during the same period last year.
It was the company's worst quarterly net loss since the fourth quarter of 2003, and far worse than the 53.5 billion won ($56.8 million) analysts polled by Thomson Financial had expected.
"The industry will remain challenging in the first quarter of this year as weak pricing may persist," O.C. Kwon, Hynix's senior for strategic planning, said during a conference call.
Sales during the quarter at the Icheon, South Korea-based company fell 35 percent to 1.73 trillion won ($1.84 billion) from 2.66 trillion won in the last quarter of 2006.
Reflecting the gloomy industry outlook, Hynix cut its capital spending plan for this year by 25 percent to 3.6 trillion won ($3.8 billion), down from 2007's 4.8 trillion won.
For full-year 2007, net profit plunged 84 percent to 329 billion won ($348.7 million), while sales rose 11 percent to 8.43 trillion won ($8.95 billion).
Prices of memory chips _ such as DRAM, or dynamic random access memory, used in personal computers and NAND flash used in MP3 players and digital cameras _ have fallen steeply, leading most chip makers to post losses for the October-December quarter.
Analysts say those losses may extend through the first and second quarter of 2008, adding that profitability could improve in the second half on stronger seasonal demand.
"In terms of both earnings and chip prices, the first quarter should be the bottom for the industry and Hynix," said C.W. Chung, a Seoul-based analyst at Lehman Brothers.
"Losses at Hynix are expected to widen in the current quarter, but will be narrowed in the second quarter and then the company will possibly return to a profit in the third quarter," Chung said.
Hynix's DRAM sales prices fell 35 percent sequentially in the fourth quarter from the third, with 7 percent on-quarter growth in shipments. NAND flash chip prices declined 34 percent, although shipments grew 47 percent on strong demand for MP3 players and mobile phones.
DRAM shipments accounted for 60 percent of total sales in the fourth quarter, down from 67 percent in the third and 75 percent in the fourth quarter of 2006.

Flash Drive Direct goes on to Billboard

The CD is dead. Flash Drive Direct offers strong alternative paradigm to revive limp retail music sales.

The CD is dead and the industry is facing the prospect of a download only era. Music industry mavens know that this business strategy is not suited to the labels. The free file sharing Peer to Peer genie is out of the bottle and already in the hands of the public. The ability for the labels to stake their claim in the download arena and successfully compete with LimeWire, MySpace and other free services is doomed. Flash drive designer and manufacturer Flash Drive Direct has penned a treatise that describes a new and viable replacement for the CD that will appeal to the download demographic and offer a richer media intense delivery system.
Vancouver, Canada (Billboard Publicity Wire/PRWEB ) February 14, 2008 -- The CD is dead. Sales have plummeted nearly 50% over the last 4 years and a whole generation of consumers are now no longer even familiar with the CD as a concept or the idea that a record store is the place to find the "next big thing".
Record labels have reacted either by standing by and watching as the retail industry tanks or by litigating to death their very own consumers in a futile effort to put the download genie back in the bottle.
Helvetica, sans-serif; TEXT-DECORATION: none" href="http://www.flashdrivedirect.com/" alt="Link to website">This generation wants to buy its music, what they don't want to buy is a CD "This generation wants to buy its music, what they don't want to buy is a CD," states John Graham, long-time music industry analyst and current director of Flash Drive Direct design and manufacturing house (http://www.flashdrivedirect.com/). "What the labels have failed to recognize is that the download consumer still wants to buy a tangible tactile product. They are the wealthiest youth generation in history with an estimated annual disposable income of over 20 billion dollars. They lay claim to some of the largest discretionary retail spending. Note the sales of Mac's, iPods, cell phones, $200 jeans and more," concludes Graham.
"The retail experience for the download generation is alive and kicking. The difference is that today's downloaders grew up on MP3 files not CD's," Graham goes on to say. "When MP'3's came along they were first played almost exclusively on computers. However, necessity being the Mother of all inventions, retailers then created the MP3 player industry. As a result the CD player and the CD retail business went the way of the Dodo."
A recent Harvard study on retail trends cited an anomaly in the download generation's retail therapy that was not anticipated. It found that consumers 14-29 would buy music from a retail outlet if two things were changed. One being that the retail environment better represented their personal expression of taste and secondly that if the music were loaded onto a digital device such as a flash drive they would buy it.
The study went on to say that on a secondary level of understanding "the consumer had veered away from the CD as it offered little in the way of new media interactivity". The consumer had found that the CD only offered a 1 dimensional experience and had no "bells and whistles".
John Graham of Flash Drive Direct goes on to explain, "the problem with the CD in recent years was not just a lack of a solid CD's worth of material but the high cost the consumer paid for what amounted to nothing more than a $15 expense for 1-2 singles, a bunch of filler and no killer! The labels only have themselves to blame for much of this."
The new delivery device that will recapture the spirit of the vibrant 80's and 90's CD sales boom is the digital flash drive. To date many artists have released limited edition and on-line sales of flash drive albums. However, there were 2 consistent failures in these tentative approaches. Firstly the retail environment had no rack space to best showcase the drives and perhaps more importantly the artist and labels did not grasp the enormous range of expression that the flash drive offered.
The drive would contain the tunes but what has not been fully understood was what else the flash drive offers. The drive not only delivers songs but videos, print files of all of the artist's previous CD covers, tour posters, band bio's and more. It also could easily be formatted to link to outside websites where the consumer could buy tickets, visit the band's website, download coupons and link to a wide variety of on-line and real world experiences. The flash drive is much more impactful as a retail tool when viewed as a web portal, multi- media storage and song delivery device than just a mere replacement for the CD, as the CD was for the LP.
Flash Drive Direct does work for the corporate world along with new media ventures with record labels, film studios, television and more.